An elevator speech or pitch is a short summary used to quickly and simply define a product, service, or organization and its value proposition. The name “elevator speech” reflects the idea that it should last no longer than the average elevator ride or approximately thirty seconds to two minutes.
One of the first things we ask our clients during their first discovery coaching session is this question:
So, what do you do?
Did you know that most business owners struggle to identify in half a minute what it is their business actually does?
Most of them give some basic information about what their business is doing on a day to day basis without really identifying exactly what the real purpose of their business really is about.
Remember first impressions count in this situation. Given that we normally perceive what we think about someone in the first 10 seconds of connecting with them, it’s reasonably important to get it right… THE FIRST TIME!
Now’s the time to get crystal clear on WHY and WHO you are, and WHAT you want to be known for.
It is essential to get very clear on what it is that you do. And what you offer…
By having your “elevator speech” ready is a critical part of your art & Design business. It should be no more than 30 seconds and should relay to the listener enough information that they can get what you do, and be open to asking a question about that when you finish.