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What is Branding and How Important is it to Your Marketing Strategy? Part 2

“Your brand is a personal promise, a commitment. 

You need to know yourself to know your brand”

                                                                                 ~Vinh Van Lam

Two  weeks ago we shared with you the true meaning of branding and we also looked at the five key elements that you can use to construct your personal branding.

So have you mapped out your personal brand?

What’s important to you?

Who are you?

Who do you aspire to be?

Today we would like to talk about what a good brand stands for and what you need to consider in order to establish a great brand.

Here’s some food for thought:

  • Clear communication with your customer.
  • Engage and interact directly with your customer.
  • Highlight your credibility.
  • Inspire your ideal customer to take action and to buy.
  • Establish brand loyalty.
  • Build a legendary brand by telling a story.
  • Chameleon Branding

A good brand can have a lasting impression in your customers’ mind. In fact, it could be able to reside within the minds and hearts of your ideal customer and your ideal prospects too.  A good brand offers a journey to experience.

Building a strong brand will take time. Your brand is a promise, a commitment  to your customer. You need to know yourself to know your brand. So invest your time to find your true meaning of your brand.

What does branding mean to your marketing strategy?

Would you like to learn how to build your own personal branding?

It’s as simple as 1… 2… 3…

1. Like  ArtSHINE’s Facebook page

2. Subscribe to our weekly newsletter

3. Discover ArtSHINE Coaching by taking our survey to receive a complimentary coaching session

Contact Vinh direct:

vinh@artshine.com.au , +61 0410 636 138

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Related Post Part 1:

What is branding? and How Important is it to Your Art and Design Practice? Part 1

About The Author

I am a Business LifeStyle coach who specialises in working with artists, designers, crafters and all creative professionals. Myself and my partner Stuart Horrex are here to help you to achieve your Life & business goal and dreams. We have had over 20 years experience in finance, retail,furniture,food,wine fashion,crafts and hospitality.