A hot button is something that elicits a strong emotional response or reaction.In marketing terms it is what makes a person react or to take action… Action to buy your products or services.
Once you know your customers’ “Hot Buttons” you’ll start to understand their wants and needs.
Understanding your ideal customers’ hot button will give you a huge advantage when it comes to creating your marketing campaign.
Try this exercise:
Make a list of your ideal customers’ hot buttons.
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Next week We will talk about your customer’s hook and how to apply them when you interact with your ideal customers
Want to learn more about how to find your ideal customers’ hot button?
It’s as simple as 1… 2… 3…
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Contact Vinh direct:
vinh@artshine.com.au , +61 0410 636 138
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