Love the buzz of getting new clients?
Great! But what about the ones you already have?
It’s easy to forget them in a rush to expanding your business but they are the ones that’ll keep your business stable and booming in the long run.
Established clients will help generate business as word of mouth is the best advertising. And don’t forget, research shows current customers will spend a third more on you than a new client, which normally costs double time, money and effort to get one.
Adopting good customer service strategies is essential. So, here’s five top tips to adopt to keep your clients loyal, happy and interactive:
Be a good listener: Hear what your customers are saying about your company and any new trends they like. When its a new program, include it or create another one to adopt these strategies. If a client calls you with a question get back the same day.
Under promise and over-achieve: Always deliver on your promises, but people like surprises, particularly if you reward customers with something extra every so often. Simple things are the most effective. Give a deadline and beat it by a day. Your clients will come to trust what you say and be delighted you care enough about them.
Get feedback: Discover what customers think about your services. You’ll ensure clients know you care about your services and want to improve them to meet their needs.
Apologize and fix mistakes fast: If you need to say sorry, say it! This shows you care about the service you provide.
Be reliable and trustworthy: Decide on a customer service system and stick to it. If you’re going to send regular emails, text messages or Facebook updates then do these regularly. Be accountable in getting these messages out so they can rely on you for your services.