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If you’re new to the idea of starting your own business, you probably haven’t yet delved into the world of social media. However, if you want to succeed, you’re going to need it as a tool for marketing. Whether you’re building a giant corporation or working on your own at home, social media can come in handy. It has the ability to literally transform your company on its own, providing long-term success. It isn’t as easy as it sounds, though, so let’s delve into the social media world.

As with any marketing project, you need to start at the beginning. First, you need to have a strategy in mind. This will help you to determine the customer base you will be targeting, as well as how to construct your posts. Then, you’ll want to target the biggest social media networks out there. A presence on Facebook and Twitter is essential, and you can always expand to Instagram, SnapChat and more in the future. You’ll want to make sure that all pictures are set to the right dimensions using tools like This helps to create a professional look in the first instance.

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Next, the hard part begins. From here, you need to build a following, and that isn’t as easy as it might seem. To begin with, inform existing customers and friends that your page exists. This will help you to generate followers in the early stages, and subsequent post shares will build your following even further. Now, it’s all about finding ways to attract more people, and this isn’t as easy as it seems. You need to be constantly active, varying your posts to include media, hashtags and sharing content from other pages.

It isn’t just about being active, though. You need to be clever in the way you manage social media, and this isn’t something you’ll understand straight away. The keys to success with a platform like this are very different when compared to traditional marketing plans. You’ll probably need social media tip websites like to learn about the different ways to get ahead. Seek this information out as early as possible to save any big mistakes being made on your part.

Twitter @artshineqc

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Once you’ve got an idea of how social media works, you can explore the avenues of paid marketing. This presents you with a way of generating hundreds or thousands of followers with your monetary input. While your previous posts might have generated 20 views, paid advertising posts might generate 2000! It’s totally up to you how much money you put into this, so choose wisely. Target your intended customer base using tailored keywords and demographics to save wasting money. Keep in mind that this idea isn’t a shortcut that saves you from learning the ins and outs of social media. You’ll need to understand it properly in order to get the most out of it.

We’ve only delved into the basics of social media today, and that’s because it’s a massive topic! From here, start exploring it in more depth, and take the time to understand it before you make it your most powerful marketing tool.

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To your success,

Vinh Van Lam & Stuart Horrex

Your Coaches CoSydney & ArtSHINE


Creative coach, art business caching, design business coaching

About The Author

I am a Business LifeStyle coach who specialises in working with artists, designers, crafters and all creative professionals. Myself and my partner Stuart Horrex are here to help you to achieve your Life & business goal and dreams. We have had over 20 years experience in finance, retail,furniture,food,wine fashion,crafts and hospitality.

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