So, you’ve successfully managed to get your business into a lovely new property. It’s been a difficult time, and you’re enjoying some well-earned rest. But, the work has only just begun! Your new building will be there for all of your customers to see, so it needs to stay in good condition.
Letting your building fall into disrepair will make your business look unprofessional. Especially if you have clients or customers visiting the site. You may also find that down the road, the little problems that you’ve ignored become much bigger.
Obviously, your premises should be spotless. Having dusty shelves or dirty floors will turn customers right off your business. Ideally, you should have your space cleaned as part of a daily routine. A lot of businesses manage their cleaning by having their staff do a clean at the end of the day. This won’t work for certain businesses, though. So, you may have to either do some cleaning yourself or pay someone else to do it for you. As it’s a job that only takes an hour or so each day, it’s not usually worth hiring your own staff member. Instead, you can pay for another company to source the cleaner for you.
Part of your clean should include the outside appearance of your building. Windows should be clear and without any smears or smudges, and doors should be kept clean. Even if it’s not your responsibility, it can even be worth cleaning the pavement outside your building. People will associate any dirt that’s that close to your business with you, even if it’s not your fault.
One of the biggest problems for city bases buildings is bird poo. Bird’s excrement will damage paintwork, structures, and even cause weed outbreaks. It is also a known carrier of several diseases. But, even without those problems, bird poo is still an unprofessional thing to be coated in. Once you’ve cleaned up the dirty leavings, you can install stainless steel bird spikes. They’re an easy prevention method which isn’t dangerous to the birds in any way.
You should also think about your branding and design. Over time, your graphics may start to look a bit old and dated. At this point, it can be a good idea to update yourself to keep yourself modern and fresh. It’s easy to tell if your branding needs an update, and you can ask customers for their opinions. Use a professional branding company to help you update yourself. It costs a lot of money, but it can be seen as an investment in your business.
Consistency is key in branding. So, it’s a good idea for uniforms or name badges to be the same throughout the property. You can get affordable embroidered polo shirts that can make a shop look much more professional. Any merchandise, like mugs or pens, should also follow this rule. Otherwise, it will look like your company is disjointed or some areas haven’t been updated.
Hopefully, this will give you a head start in keeping your physical business ahead of the curve. Don’t let age bring your business down; you can reinvent yourself at any time.
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Your Creative Coaches CoSydney & ArtSHINE