Starting a creative business in any industry is an exciting time for the founders. And if you find yourself in that position right now, why not celebrate in style by holding a launch party? It’s a great way to kickstart your business with a bang, and you will also get the chance to say thanks to the people that have been backing you, drum up a bit of business, and have a grand time to boot.
But what makes a great launch party, and how can you ensure that it actually does go off with a bang, rather than a whimper? Let’s take a closer look at how creative businesses can throw a successful event that inspires and engages their audience. Read on to find out more!
Location is key
As a creative business owner, you’ll need to think a little outside the box when it comes to choosing your venue. A standard conference room at a hotel might be OK for an accountancy firm, but if you are trying to impress a more artsy crowd, it should go without saying that you need something a little more inspiring. An old church hall, for example, might offer something a bit more visually appealing, or for a more modern take, why not try a funky bar for your launch party?
People are essential
You don’t want your launch party to be a damp squib, so a lot of marketing is needed in the weeks and months before the big day. Send out invites to other business owners in your community, and contact local journalists, too – perhaps they will be willing to cover your story in an article? Finally, have a think about inviting industry thought leaders or special guests. While your business idea might be a great one, it might not be enough to attract everyone so something like a guest speaker might help pull in the crowds.
The nuts and bolts of the evenin
The best launch parties are planned in meticulous detail from start to finish. It is essential that you have all the basics covered, such as timings, food and drink orders, and marketing materials to hand out to guests. Depending on your location, you may need to invest in some lanyards to ensure your guests get access. Something like these ID accessories from Lanyards Factory might be suitable, and you can always come up with your own funky design if needs are. Finally, make sure you have plenty of people on hand to help out. Security and stewards might be overkill at smaller launch parties, but they are essential for major events.
Finally, as we hinted above, your business idea may not be enough to keep people hanging around all night, and many launch parties suffer from people leaving after they have claimed their free drinks and food. You can avoid this by laying on some entertainment – hire a local band or DJ, perhaps, or even a comedian. You are a creative business, so you have a little leeway with entertainment than other industries do, but try to avoid going overboard – you have a reputation to manage and the evening has to retain an element of professionalism. Good luck – and enjoy your launch!
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