There are plenty of things to think about with regards to your business website. You aim to make it as successful as possible, for the sake of your company. Defining the success of a website is fairly easy, you just have to look at the stats. A successful site brings in loads of traffic that stays on the pages for a long time and ends up becoming a lead or customer.
Speaking of this, there are so many factors at play that help a website be successful. Somewhere near the top of that list is user interface (UI). This is undoubtedly one of the most important elements of your business website and something you can’t neglect. Unfortunately, it’s also an element that a lot of businesses don’t give much care or thought to. As such, their website is undone, and it struggles to reward the business as well as it should.
Why do people neglect UI? It’s mainly because they don’t realise how important it actually is. They just think it’s a feature to make the website more visually appealing. To help stop this approach, we’re going to look at why user interface is as important as it is.
Welcomes Users To Your Website
When someone clicks on your website, they need to be welcomed by a good user interface. Imagine walking into a new shop and having all the staff clapping and making you feel nice and welcome. Now, imagine walking in and getting no attention or anything. Which would you prefer? It’s the same idea with your website, a good user interface makes a user feel welcome on the site. This immediately improves their experience, and they rate your site from the word go.
Helps Improve Brand Recognition
The user interface of a website also helps improve the concept of brand recognition. There are lots of full-service digital agencies such as Mettro that work with businesses to understand the core values of their brand. As a result, the design of the UI can be used to push forward these values and help users recognise the brand. People will land on the website and immediately see themes that they will associate with your brand. It helps them identify with your company too, which will translate across all other mediums.
Shrinks Your Bounce Rate
Perhaps most importantly, the user interface can play a huge role in your bounce rate. A bad UI will have people clicking off your site and bouncing ASAP. A good one keeps them on it for longer, which is exactly what you want. The longer someone stays on a website, the more likely they are to become a customer or provide you with contact info, etc. If your UI is poor, then you’re not really giving yourself much of a chance to generate leads.
A good user interface will help your website function and look a lot better. Users will start to enjoy their experience more, and you will see improved site statistics and success. Combine this with great online marketing, and you’ve got a winning combination.
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To your success,
Vinh Van Lam & Stuart Horrex
Your Coaches ArtSHINE industries