Keeping a watchful eye!
By Anthony Van Lam
To ensure that you are ready to license your art, you’ll need to first consider these five concepts:
- Flat Art
- Colour Art
- Collections & Series
- Flat Art Portfolios
What is Flat Art?
Flat art refers to any art work that is painted, illustrated on paper, or presented on flat surfaces like canvases. Flat art could also be digital or even photographic. In our experience flat art is preferable to presenting any three dimensional art work or objects.
That said, three dimensional art works have been used to license figurines and toys before, the process just takes a little bit longer because the three dimensional object needs to be translated in flat art first.
What is Colour Art?
Colour art is the most popular and successful form for licensing. We realise how important colours are, and sometimes colour is just as important as the actual design. After all, colour can be the first thing that attracts our eyes. Colour can make or break a design too.
Black and white art on the other hand may not a good option for licensing and may have less chance of being selected by manufacturers.
She is not alone
Tune in for next week to learn more about our art licensing process.
Need help in mapping out your Art Licensing journey?
Call Vinh on 0410 636 138