When you start your own creative business or even start working as a freelancer, branding should be one of the first things that you think about. Unfortunately, however, it’s something many people neglect, thinking that their business is too small to need it, or that it’s an expense that won’t help them.
This isn’t the case. Great branding can be what gets you noticed. A cohesive brand, including a logo and colour scheme, has many advantages. It can help you to stand out from the crowd. It can make a fantastic first impression upon customers. It can unite all of your profiles and accounts, boosting your marketing strategies and making your brand instantly recognisable across different platforms. And, perhaps most importantly to a new or small business, it can make your enterprise look professional. When pitching to clients or trying to attract customers, clear branding can give you a professional edge that will show that you are someone to be taken seriously.
Creating the perfect branding doesn’t need to be expensive, you can do it all yourself with just a little thought. Here’s what you need to do.
Choose a Name
If you’re already working, you probably already have a business name or use your own. But, if you haven’t designed your branding, or you are looking to make some changes, it’s not too late to change your mind.
Naming your business is incredibly important. You want something that’s easy to remember, obviously you, and that reflects your business.
Write a list of words that you associate with your business and play around with how they sound together. Write them down too. Sometimes things that sound great take on an entirely different meaning when the words are written down together.
Pick a Colour Scheme
Your colours are sometimes more important than your logo. You can use these absolutely everywhere. They can be the colours of the chairs in your office if you want them too. Levitch show how important office decor can be to a business. Think about colours that you like, and what works well together. You want at least two main colours and then a few different shades.
Try Some Logos
Once you’ve got a colour scheme and a name, you’ve got something to work with when it comes to your logo. Try to keep it relatively simple. This will make it much easier to remember and give you a much better chance of standing out.
Find a Tagline
Taglines are also really important when it comes to branding. Think of all the big brands that you love, most of them will have a tagline or slogan that you know well. This should in some way explain what you do, without necessarily being too obvious. Think about your company’s values and morals as well as what you offer. If you chose to include your tagline on your logo, make sure it stands out and is easy to read.
Once you’ve finalised your branding, it’s time to start using it. Your logo and colours should appear on your website, marketing materials and social media profiles. But, remember that it’s ok to make changes down the line.
Want to learn more?
It’s as simple as 1… 2… 3…
- Just starting out? CLICK HERE
- Been working in your business for two years or more? CLICK HERE
- Try coworking at CoSydney – Check us out! Book a FREE TRIAL DAY
We’re here to help you to take action just like we’ve helped thousands of other entrepreneurs, business owers and creative professionals all around the globe.
Now is the time to let your passion SHINE.
Now is the time to Make Tomorrow Today!
To your success,
Vinh Van Lam & Stuart Horrex
Your Coaches ArtSHINE industries