A lot of people love the idea of starting their own business, especially creatives. They can be stuck in a job or career that provides them with no passions or enjoyment, yet alone a chance to flex those creative muscles, and so their own business seems like the only viable option. Creative business can really vary, it may be using words, it might busing imagery or video, or simply having another business model where you implement creative ideas in terms of advertising or marketing. Which avenue you venture down there are going to be ways that you can really get the business idea off the ground. I wanted to share with you what some of them are.
Use all the tools at your disposal
One of the first things to think about would be to ensure that you use all of the tools at your disposal. This means that you use things such as social media, your website ad even things like blogging to help spread the word. There are also digital agencies that can provide web marketing to help you get the message heard about your business. Being creative online is the way forward as more people shop online and look on websites and search engines to determine if a business is good enough and worthy of their hard earned cash. Plus, you can still be creative in terms of what you share online, in fact the more creative you are, the better response you will get.
Be creative with your advertising
The next thing you need to think about is being creative in terms of your advertising. You may want to consider advertising options that include mail shots, email lists and also things like radio and TV if you have the budget. But you could also consider advertising online, we have already mentioned that you can use digital agencies, but if you prefer to keep it in house, focusing on a few social media platforms will help you to grow them steadily and also allow you to produce quality content across all forms.
Think outside of the box
You also need to take some time to think outside of the box in terms of getting your business off the ground. This is when you can really put your creative skills to you advantage. Creating video content for a Youtube channel, create imagery and video content for things like Instagram and Instagram stories. Even using live video options on Facebook. This will have you doing something different in comparison to any competitors that you have in your niche or industry.
Invest in the right areas
Finally, you need to invest in the right areas to ensure that your creative business gets the right level of exposure, but also has the right level of tools, equipment, and even the business location to succeed. It is all well and good focusing on where your skills lie best, but you also need to make sure that you cover all of the bases in terms a business and what it needs to be successful.
I hope that these tips help you get your creative business off the ground.
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To your success,
Vinh Van Lam & Stuart Horrex
Your Creative Coaches @ CoSydney & ArtSHINE industries