Sometimes, in the business world, there comes a time when you need to completely revamp the way your business runs. This might be due to falling profits, bored customers, or even new products or services coming in to play. The question that you need to ask yourself is how you’re going to go about your revamp. One wrong move and you could inadvertently turn customers away rather than welcoming new ones. Take a look at these clever ways to completely revamp your business.
Change up the uniform
As a customer, there’s nothing more exciting than walking into a store and seeing the staff members proudly wearing their new uniform. Mismatched uniforms make it difficult for customers to distinguish who is there to help them out if needed. If you’re going for a new look within your logo too, it might be a good idea to pick out colours from your logo and integrate them into your uniforms. Don’t forget to choose a uniform around the nature of the work. So, if you run say a beauty store, you’d want your staff members in tunics or even in smarter clothes. Whereas if you ran a surf store, you’d want your staff in casual surfing clothing. Think about how much uniform can impact your customers’ point of view on your business.
Revamp your layout
Another extremely exciting thing for a long term customer to discover is a brand new layout of their familiar store. Rediscovering where everything is whilst admiring the handy work of the renovation builders is something that many customers enjoy doing when a store has reopened. Don’t forget to think about where you’re placing your products so that you’re not confusing customers. Have order in where your products lie so that everything can be found fast and easily.
Rethink your customer service
Your customers are literally the only thing that keeps your business running (on the cash side of things anyway) and it’s important to make sure that you’re giving the best customer service possible. Rethink your strategy when it comes to handling your customers. For example, some eating establishments have a theme that the staff have to play along to. So, if you have a country and western themed diner, your staff would be cowboys and cowgirls. This makes the user experience much more exciting and also encourages them to come back too!
Think about new deals for your customers
If profits dropping is the reason for you wanting a revamp, it might be time to take a look at the deals you’re putting on for your customers. Everyone is shopping for deals these days, and if they can’t find it in their regular store, they will look elsewhere. Keep up with what competing companies are doing with their products so that you can either match them or offer a better deal. Keeping your customers sweet with plenty of hard to miss out on deals will surely help improve your profit margins.
Try out new marketing strategies
Marketing is one of the most important parts of running a business. Without it, how would anyone know that you exist? It’s important to make sure that you’re giving all avenues of marketing a chance to work their magic for you. So, are you missing out on any strategies? Take a look at these easy and effective marketing strategies and see if there’s anything new that you could be trying!
Make the most of the internet
Finally, over the last couple of decades the internet has taken the world by storm. Most popular these days is social media. With approximately 3.2 billion users a day, you’d be mad not to take advantage of the internet for your business! Create social media accounts and interact with people so that you can generate interest and get your name about! A great way of encouraging people to interact with you as a business is by running competitions on your social media accounts. This will encourage sharing and lead people to your website too.
Take a look at these 6 ways to completely revamp your business and see if there’s any strategies that you could be applying to yours. Remember that the customer is the base of your business, so base your decisions around their needs and wants and you’ll be on to a winner!
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To your success,
Vinh Van Lam & Stuart Horrex
Your Creative Coaches @ CoSydney & ArtSHINE industries