Most successful businesses would agree that the secret to doing well lies in a company’s branding. Some entrepreneurs are revolutionary because they invent an entirely new product that takes the market by storm. The vast majority of revolutionary entrepreneurs, however, simply create a brand that stands out from the crowd. They might not have been the first company to sell a specific product or service, but they found an angle that made them more appealing to the consumer market. If you want your business to be successful this year then you should focus on its identity. Here’s how to give your brand a push in the right direction.
Care about more than profit
You need to think about the message that your business projects, first of all. How are you attempting to related to the target market? Your main goal is to make a profit, most likely, but consumers aren’t interested in that. Your brand needs substance. It needs something that tells potential customers that you’re a better option than near-identical businesses in your industry. As we’ve suggested before, you could donate a portion of your profits to a specific charity (or several charities). If you’re charging the same price as your competitors but some of your profits will be going to a worthy cause then that might be enough to convince potential clients to choose you over your rivals.
Additionally, you could run your business in an environmentally-friendly way and make that clear in your marketing campaign. Consumers like to know that they’re getting their goods in a way that causes as little damage to the planet as possible. They’re more likely to engage with a brand that cares about the environment as much as they do. Pushing your brand in the right direction is all about making it clear to the market that you’re different from the competition. You need to show that you care about more than profit. Humanise your brand if you want to connect with people.
Host a networking event
If you want to give your brand a push in the right direction then you need to network with your target market frequently. Doing so in person is the best way to connect with people. As mentioned in the point above, you need to humanise your brand. It’s easiest to do this during a face-to-face conversation. You might even want to consider corporate function rooms if you’ve got upcoming meetings with one of your big clients or one of your potential big clients. Getting people to engage with your brand is all about making sure they have the right mindset when you meet them. You just have to host an exciting event. Food, drink, music, and other festivities will keep the networking opportunity fun and engaging. Make it clear that your brand has some character.
The best way to build a great brand reputation is to treat your customers well. The happier your existing customers are, the better their reviews will be. In turn, you’ll stand a better chance of attracting potential new customers when they see fantastic testimonials on your business website or people talking about your brand on social media. You need to reward loyal customers if you want to see this happen. Prove that you care about every client you have. You could send an email to customers thanking them for their service and offering them a free voucher or discount codes. This will ensure that customers stick around.
Want to learn more?
We’re here to help you to take action just like we’ve helped thousands of other entrepreneurs, business owers and creative professionals all around the globe.
Now is the time to let your passion SHINE.
Now is the time to Make Tomorrow Today!
To your success,
Vinh Van Lam & Stuart Horrex
Your Creative Coaches @ CoSydney & ArtSHINE industries