Startup companies, in general, tend to be centred on tech. But, what if your skills lie elsewhere? And what if your skills relate to the more practical and industrial side of things? Construction is one of the industries that will never seem to go away, whether it’s building an office block for new businesses, or creating new structures for developing cities and towns, the construction industry will be in rude health forever. But if you have these practical skills, and you see your future lying in the startup sphere, how can you marry startup sensibilities with the construction industry?
Carving Out Your Niche
As you are, on the face of it, developing a business, the best way for you to beat the competition is to carve out your phone niche. Naturally, the difficulties that come to the fore when building up a construction based business lies in the numerous competitors out there that are already established. This is why it’s more important to carve out your niche at the very beginning, so you have something different to offer, rather than trying to nudge your way into an industry that is already saturated with preferred contractors and suppliers.
Understanding The Difficulties Of Networking
And like any business, networking is a skill that can take a lot of time to fine tune. When you are in the construction industry, the idea of networking may not be at the forefront of your mind, but when you are learning the tricks of the trade, you will learn the importance of preferred contractors and suppliers, but also, knowing which ones will benefit you in the long run. But there are so many different areas to nail down, whether it’s water cart hire facilities, the raw materials, or the suppliers of contractors, it’s a steep learning curve when you’re not used to lengthy business meetings, client sit-downs, or working lunches.
You Shouldn’t Underestimate The Power Of Marketing
And much like networking, marketing your niche appeals to the customer, but it’s what your competitors will look at so they can come out your own place in the industry. Marketing is a very easy way to communicate what your business is, what it stands for, and how much buzz it’s got going for it. Marketing doesn’t have to be complex; you may find that at the very beginning, a basic website is all you need to get yourself out there. Granted, it depends on your niche, and if you require additional help, there are plenty of marketing agencies out there that can help you to define your image. It’s a very powerful tool if you want to get some word of mouth going, but you still need to take the time to work on your marketing so it is in tandem with your values and branding.
The construction industry is not going away, and from the perspective of any entrepreneur, it can seem like a lucrative prospect. But, like any business, the legwork is essential to ensuring it’s a roaring success and your business doesn’t just build, but grows naturally.
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Vinh Van Lam & Stuart Horrex