Increasing numbers of small business owners are turning to SEO in a bid to boost their brand exposure, introduce increasing amounts of products to the consumer market, and generate as much traffic as possible through their website. For many of us, the topic of SEO may be relatively daunting. But not to worry. Here are just a few of the basics that should help you to understand the process and how to best incorporate it into your own business’ practice.

What Is SEO?

Put simply, SEO stands for “search engine optimisation”. It is a commonly employed business practice and is extremely important when it comes to ensuring that web users can find your online store. When people search for goods online, they tend to employ the help of search engines. They will input keywords into these engines and be presented with a list of websites that provide what they are looking for. Of course, you are going to want your page to be listed as highly as possible, as this means more traffic will be directed to it and you will, hopefully, in turn generate more sales and more profit.

The Ins and Outs

SEO comes hand in hand with all sorts of jargon and it would be nigh on impossible to explain every single reference in just one post. But hopefully, the infographic provided by Digital Meal SEO below should help to provide you with the A – Z basics of SEO, which can then be used to your small business’ advantage!

Infographic Design By Digital Meal SEO


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Vinh Van Lam & Stuart Horrex

Your Coaches ArtSHINE industries

About The Author

I am a Business LifeStyle coach who specialises in working with artists, designers, crafters and all creative professionals. Myself and my partner Stuart Horrex are here to help you to achieve your Life & business goal and dreams. We have had over 20 years experience in finance, retail,furniture,food,wine fashion,crafts and hospitality.

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