Creative businesses can have a tough time getting their products and services out into the public–which is why we recommend quite literally getting yourself out there with an event. Even if you only have a couple hundred fans, it’s a good idea to familiarise yourself with standing in the public spotlight in order to show off your products and also make public appearances for the sake of networking.
However, setting up a creative business event can be difficult especially if your business is in design, so we’ve prepared a few tips to help you host a memorable business event that can really surprise your audience.
- Decide what you want to achieve
First, make sure you know what you want from the event. Is it going to be an event that promotes your new startup, or is it an event that focuses on networking? Do you want to show off your new products, or do you want to tease a new future service you’re offering? These are the types of goals that you should be considering for your business event.
- Choose your target audience
Will it be a public event that everyone can attend, or are you making it an exclusive industry-only event that only allows influencers, clients and the media in? Pick and choose your audience wisely because it will greatly affect the chances of your event becoming a success or a complete failure.
- Don’t forget the facilities and entertainment
Whether it’s booking catering companies to provide food or setting up interactive workshops for your audience to enjoy, you need to have something at your event that makes it memorable. It could be a hands-on with your latest products and services or it could just be a creative show that helps to demonstrate your products. Whatever it is, make your guests happy and give them something to remember your creative business event.
- Spread the word on social media
Social media is arguably a creative business’s best friend. You’ll have a much easier time garnering attention about your event if you utilize social media and spread the word about your event before it occurs. This will help get you public attention, it will bring more people to the event and, if you’re lucky, people will be talking about the business event and blogging about it or using social media to share their thoughts and pictures at the event.
- Follow up on your business event
Having a fantastic event isn’t the end of it. You’ll need to find ways to follow up on the event, such as contact people on business cards that you’ve collected or using social media to get in touch with influencers that you met. This is one of the most important yet overlooked aspects of any successful event. Sure, your event might’ve been a major success and it got people talking, but did it help you network, did it connect you to new clients and did you make any sales after it?
Want to learn more?
We’re here to help you to take action just like we’ve helped thousands of other entrepreneurs, business owers and creative professionals all around the globe.
Now is the time to let your passion SHINE.
Now is the time to Make Tomorrow Today!
To your success,
Vinh Van Lam & Stuart Horrex
Your Coaches ArtSHINE industries