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When the new year starts, many business owners think about having their branding and their systems redesigned. We are often too caught up in doing the actual job that we simply cannot find the solution to our problem and a way to move forward. It might be time to sit down and create a financial, marketing, and branding strategy with your goals in mind. Below you will find a few tips to get started.
Your Work Environment
One of the things you can take control of when running your business is the work environment. Is it serving the goals of your business, and are your employees supported? Is the workplace crowded and cluttered? It might be time to start redesigning the space to serve the interest of all stakeholders better. If you need to declutter the office, you can order skip bins and get rid of what is no longer serving your business.
Your Sales Funnels
In case you have been struggling to get leads to your business, you might need to have a look at your sales funnels or get one designed. If you are not getting leads on autopilot, chances are that you are wasting time manually trying to recruit new customers, instead of focusing on your corporate strategy. Make sure that you sit down and think about your customer journey before you get started.
It is also crucial that you examine each process in your business and make sure that you are able to improve them. If you are not familiar with Lean organizational management, you should familiarise yourself with the process improvement principles and the different methods that will help you make your business run smoother while reducing the risks.
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Is there a missed opportunity when it comes to adding value to your products or services and serving your customers better? If you can improve your own or your team’s skills and expertise you will be able to justify a higher price and improve customer satisfaction. There are plenty of ways you can deliver the training; in person, online, or through a contract. Organisational knowledge is one of the main assets in every company.
If you don’t create achievable goals and communicate them with your team, you will never get to where you want to. Setting clear goals and targets is a good start when you are looking to improve your reputation, your sales, and your conversions. No matter which area you would like to focus on, you will have to create the right foundation for your business, identify your USP, your mission, vision, and your values to build a strong brand.
When it comes to improving your business, you will have to take responsibility for setting targets and goals, improving the processes, and increasing your profitability. Use the beginning of the year to set clear objectives for you and your team to work towards in the next 12 months. Whatever you decide to do, make a public commitment.
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Now is the time to let your passion SHINE.
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To your success,
Vinh Van Lam & Stuart Horrex
Your Coaches ArtSHINE industries