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Marketing your creative business can be tricky. The thing with creativity is that it isn’t a one size fits all kind of deal. Art is subjective and as such, you may find it a little bit harder to build a following and loyal customer base.
The fact is, you will need to be as creative in your marketing approach as you are in your work. Adding some style and personality to how you promote yourself and your work is essential to help you find your ideal client and appeal to as many people as possible.
So how do you go about marketing your small creative business?
People are more likely to buy something they can see and appreciate in real life. You can make your items look as stunning as possible online, but having a physical premises people can visit to view your work will help you when it comes to closing a sale.
Ideally, you will want somewhere that is viewed as a more creative hub. Placing yourself with like-minded businesses will gain you traction with passing trade. As will finding a location in an up and coming part of town or even a newly built complex such as west side place that houses retail units, hotel suites and apartments too.
A high footfall area will serve you well and will make the most of your space to attract people inside.
Love it or hate, there is no denying that social media is an absolute powerhouse when it comes to being able to reach people far and wide. Create your accounts for your business and show off your work to its maximum potential. You want to be able to attract people from all over and being able to market your work across all social media media channels will help you reach as many people as possible.
Be concise and consistent in your approach and add your own authenticity to your profiles too.
Fayres, markets, conventions, pop up stalls are all great ways of getting out and about in your local area and reaching people on a more familiar basis. Showing off what you can do and marketing yourself is always going to help you boost sales and make a success of your venture. Honing in on your niche and attending shows that are relevant to you and your potential clients is essential.
Hand in hand with social media comes having a strong online presence. You want to be searchable in the search engines for keywords related to your niche so people can find you. So regularly updating your website with new and informative content as well as your new creation and products is ideal. As is implementing good SEO practises to help you reach the top of the search results for enquiries relating to and similar to your business.
When it comes to marketing online, SEO is a powerful tool and can work for you 24/7 in the background as part of a larger marketing plan.
Want to learn more?
We’re here to help you to take action just like we’ve helped thousands of other entrepreneurs, business owners and creative professionals all around the globe.
Now is the time to let your passion SHINE.
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To your success,
Vinh Van Lam & Stuart Horrex
Your Coaches ArtSHINE industries