Content marketing is becoming an increasingly important aspect of an overall business plan, particularly in the arts and entertainment industries. In the digital era, people are constantly engaged in technology and are consuming more content than ever. What’s more, there is a significant demand for quality content these days. It’s no longer enough to post online regularly, you must be strategic in your marketing approach.
Not only does fresh and new content attract more hits to your social channels, but it also works favourably in the Google search algorithm, leading to increased traffic to your website. This makes it worthwhile to put extra effort into creating high quality and authoritative content.
Other than it’s effectiveness, one of the greatest things about a content marketing strategy is that it can be cost-effective. Apart from large scale video advertising campaigns that involve TV airtime, generating content us generally quite affordable. However, it’s important to note that digital marketing requires some costs if it’s to be effective.
If you’ve decided to put some work into a content marketing campaign, here are four key tips to help make it successful.
Establish a clear target market
Without knowing who your target market is, it’s impossible to develop content that they will be drawn to. Research your social channels, website, and other avenues where your audience are present to find out who’s consuming your content already.
From here, you can segment your audience by specific demographics. Analyze these segments and come up with a list of content ideas to suit them.
Set measurable targets
As with all things in business, it’s vital that you set targets. What’s more, you must set measurable ones. Be specific with what you want to achieve and ensure that progress toward your goals is measurable. Set key performance indicators (KPI’s) as markers for project performance.
Align targets with your content strategy and track the progress. Remember that the goals that you set for your business are likely to dictate what type of content you produce. If a goal is to increase subscribers to your newsletter, the content will differ greatly than if your goal is to hit a certain “like” tally on a social media platform.
Use quality video and imagery
Modern smartphones are now capable of capturing stunning photos and videos. Certain phone cameras can now record in 4k. This has raised the standard of visual content produced by the smallest of businesses.
Don’t settle for mediocre quality when it comes to photo content. If you are planning to film advertising or promotional content, it’s beneficial to hire a professional to get things right. Consider getting corporate video production services on board to give knowledge, experience and expertise in this area.
Focus on data
With billions of people using the internet and social media sites every day, there is an incredible amount of user data available online. It’s vital that you access this information to gain insights into your audience. These insights can be harnessed to develop effective marketing strategies down the line. Focus on data and let it drive your marketing content activities.
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