Marketing is essential for any business at any time. But right now, digital marketing is taking centre stage. At the best of times, the majority of us have most of our attention directed at our smartphones or websites and it’s these areas that you need to target to get people’s attention. Various digital marketing campaigns will get people to your site, browsing your products and potentially making purchases. This is definitely what we all need right now! After all, the coronavirus and Covid-19 pandemic have seen the vast majority of businesses experiencing losses and struggling financially right now. Plus, potential customers are spending more time online than out and about right now, so digital marketing is currently the only way to target consumers! Here are a few steps you can take to get started out on the right foot!
Of course, times are pretty hard and if you don’t already have a digital marketing team, you probably aren’t looking to hire new recruits right now. This is understandable – many of us are struggling to make ends meet and can’t afford extra guaranteed salaries coming out of our budget. This is where outsourcing can come in useful. Find a reliable marketing company and they’ll take the hard work off your hands. Plus, you can use them as and when you need and as and when things are going well. You needn’t worry about having to let anyone go or sinking into debt if profits aren’t sky high straight away.
If you have an in-house marketing team already, you may want to get them to focus on mailing lists. When it comes down to it, email marketing is essential for any brand. By getting people to sign up to your mailing list, you gain permission to send marketing comms to their email address. This can help you to keep in touch with them, which means keeping your brand at the forefront of their mind and being able to send them communications that could encourage them to spend money with you. Emails about new products, new services, or other information that could encourage people to make purchases!
Social Media Influencers
Another area of focus is social media. In particular, social media influencers. Put simply, social media influencers are people who have a huge number of followers on social media platforms like Instagram. Some may have hundreds of thousands or even millions of followers. You should work with these individuals to get your products or brand featured in their post. This gives your products or brand huge exposure, encouraging people to mimic the influencer and engage with your company too! This could result in many direct sales, as well as future sales. While you will need to pay social media influencers for these posts, it’s generally well worth the investment!
Sure, digital marketing may seem complex and you might be looking to cut business spending right now. But this is an area that could hold huge potential and profit for your business and your brand – so don’t neglect it!