This week, our article is slightly different. Some of our artists and designers that also have other business or a different career to their art practice. We have our artists clients who also work in the cooperate world, lawyers, scientists and in medical practice. When we coach our artists we also focus on their other business and lifestyle. So today we talk about how to increase growth in your medical practice.
Running a medical practice requires a great deal of expertise, particularly if you’re a medical practitioner as well as a business owner. However, it’s important to differentiate between providing care to patients and growing your business. By doing so, you can ensure that patients receive the highest quality of care, while successfully increasing your revenue.
To learn more, take a look at these 5 ways to increase growth in your medical practice:
- Increase Your Service Range
If you want to facilitate business growth, introducing new services can be a viable option. Conducting blood draws on-site or offering in-clinic allergy testing are just two ways to broaden the range of services you offer at your medical practice but there are many others.
When you offer more services, patients needn’t go anywhere else to get their healthcare needs met. As a result, you’ll be putting less business your competitors’ way and increasing your own revenue instead.
- Execute Targeted Marketing Campaigns
Like any business, medical practices need to increase brand awareness and engage their target audience in order to acquire more ‘customers’. Digital marketing is a highly affordable way to get clients and a significant proportion of people will look online when they’re searching for a healthcare provider. With a combination of PPC advertising, social media activity, and local SEO, you can develop highly targeted campaigns that help you to acquire more patients and grow your business.
- Hire a Great Team
When you hire the right people, it helps to attract patients to your practice and ensures that they have a good customer experience. As well as finding top-rated medical practitioners to work at your practice, be sure to hire competent and effective administrative staff too. After all, your patients are likely to interact with receptionists or secretaries before they consult with medical staff, so it’s vital that they uphold your brand values and provide outstanding customer care.
- Find Your USPs
Unique selling propositions (USPs) are what sets your practice apart from other clinics and what persuades patients to join your practice instead of anyone else’s. Perhaps you’re situated in an easy-to-access location? If so, be sure to promote this aspect of your business. If you offer more services than nearby competitors or accept a wider range of insurance payments, these are USPs that can be used to acquire and retain patients and will enable you to expand your practice.
- Use the Latest Technology
Medical tech is advancing at a rapid rate and, by using it in your practice, you can enhance your patients’ experience. With faster diagnoses and less invasive treatments, incorporating the latest tech into your practice can be an effective way to develop more USPs and grow your business.
Creating a Growth Strategy for Your Medical Practice
Although there are plenty of generic growth strategies you can base your plans on, it’s important to create a custom growth strategy that reflects your unique practice and its patient demographic. Not only will this increase the success of your growth activities but will also ensure that your patients are central to your plans.