During the lockdown, many people came up with new ideas for businesses that have carried on beyond the pandemic. If you were one of those people, then you did very well for yourself! You may well be going ahead with your new business and if you are in the clothing world, then you are talented enough to do something that others may not be able to do. While everything might be going really well right now, you need it to keep growing beyond the pandemic.
The clothing industry changes quickly and whether you are using gondolas to hang your clothes at the house or you are looking at ways to grow out of the garage into a studio, you need to improve. You want to secure your business future, and the best way to do that is with the tips below!
- Make sure that your business is environmentally friendly. You might have been working from the house through the pandemic, but now you’re looking to upgrade to an office. This means that you want to make sure that you are environmentally friendly in everything you’re doing. Going green is a good thing and you can focus on recycling and being sustainable. It’s time to change your approach if you’re not already doing these things, so think about how you can be green with your packaging and your clothing material. Avoiding “fast fashion” is a must.
- Get online. You cannot hope to have a successful business without being online. Building a website may have been a clumsy thing to do during the pandemic, but now you are growing the business you need to contact an expert and get some help with your website development going forward. Your business needs to grow well and the best way to extend your reach is to get online and create a business away from Etsy and other sites that take your hard earned cash from you.
- Get on social media. Are you already on social media? Great. If you want to have a good way of getting hold of your customers, you should consider being on every possible social media platform your audience will be on. Don’t sign up to all of them, because you could be wasting money doing it. With the right research, you can ensure that you are exactly where your customers are!
- Get personal. When you send your clothes out that you’ve created, have personalized tissue paper or even stickers that add a thank you to your customers. Sometimes, personal touches like this can make a huge difference to your audience and the way in which they perceive your business. You can encourage repeat competition if you are adding personal touches to your business, and this can make a big difference to the way you run things.
Improving your business is easier when you have some insight into how your customers want you to act. Your clothing is already excellent as you are a talented person – and now you can make your business stand out!
Want to learn more?
We’re here to help you to take action just like we’ve helped thousands of other entrepreneurs, business owners and creative professionals all around the globe.
Now is the time to let your passion SHINE.
Now is the time to Make Tomorrow Today!
To your success,
Vinh Van Lam & Stuart Horrex
Your Coaches ArtSHINE industries