By now, you will be all too familiar with the growth of eCommerce. Furthermore, you will understand that digital marketing is the best way to reach online audiences. However, if you’ve underestimated the need for modern tech to impress your local clients, that needs to change. Fast.
Modern tech can improve your local marketing and offline selling routines with big results. Here are just six of the best reasons why you must take note throughout the rest of 2022 and beyond.
Customers Look For Brands Online
Consumers already used digital channels to find local businesses long before the pandemic. However, the trend has grown at a rapid rate in recent years due to the pandemic and the number of people with smartphone devices.
In fact, around half of all Google searches now have local intent. Moreover, terms like “near me” have skyrocketed. It is also shown that 72% of them will visit a local store after running their local searches. If you thought organic SEO was vital, local SEO is key.
People want convenience. If your local business appears at the top of their searches, your foot traffic will improve.
Consumers Interact With Brands Online
As well as discovering local businesses through digital channels, people tend to interact with them. It is a great way for brands to establish stronger connections with their customers while also gaining interest from new leads.
It is no secret that brands that ace social media see significant growth. Viral social media content can additionally lead to increased brand awareness and visibility. The fact that you’ll prove yourself as an authoritative voice in your field is telling too,
Best of all, social media interactions are free while even the content you produce will deliver great value.
Modern Tech Impresses Customers
Clients want the wow factor, especially when meeting with companies. Whether it’s a B2B or B2C interaction doesn’t matter. The introduction of modern tech in offline meetings can create added excitement and engagement.
Take the time to ask “what is virtual desktop infrastructure?”, and you’ll soon see the benefits. Being able to access apps from any device allows you to provide a comprehensive service even in the field. Or it can significantly enhance in-store experiences.
Whether it’s showing off software, or advanced features like AR doesn’t matter. Tech combines digital and offline practices in style.
Modern Tech Creates Smoother Transactions
Virtual desktops and other modern POS features are also great for building smoother transactions. This means that you can get more people through the door while consumers can get on with their day sooner.
With less time spent on completing payments, you can also spend more time focusing on what the brand and products can offer. You’ll also find that accepting digital payments from smartphones in offline settings can be a very useful step. Many people don’t carry cash.
Modern facilities will also provide the chance to capture their contact details. This can be used for paperless receipts and email marketing.
Digital Interactions Teach You About The Clients
The more information you can learn about a client, the better. Sadly, the opportunities to collect data may be limited when looking at face-to-face interactions. Introducing advanced tech features will soon change that.
Tracking data analytics across as many interactions as possible will help you build a clearer picture. In turn, you should be able to tailor your approach to their needs. In turn, it’s almost certain that the client will feel closer to the company.
Once you achieve this bond, the chances of securing more sales and higher transaction prices will soar.
Digital Connections Save Time & Money
Every business decision should relate back to financial aspects. Digital marketing efforts are often cheaper than offline methods. It is especially true when you target ads to reach the right demographics and people actively looking for your products.
Moreover, the use of modern tech for customer care can transform your business. You will find that live chat, chatbots, and social media are all great tools. You can even ask “how to add FAQ pages” and community forums to your website. The possibilities are endless.
It saves customers the hassle of visiting your store while you waste less time dealing with these issues. This will let you spend more time on the business.
The Final Word
Your competitors are using modern tech, and you’d be a fool to think that you can resist it. The sooner you put the right protocols in place, the easier it should be to tap into the glorious opportunities for both offline and online success.
