Browsing the "Branding" Category

Your community, your business (Part 5 Marketing Series)

The most important issue today is fostering a community of customers with user-generated content. Grow an active community by identifying customers who are advocating you and reward them. Online businesses will offer discounts for customers writing reviews on social networks. Word-of-mouth impact is built in, so you can [...]

April 30, 2015 Branding, business coaching, business tips, guest Post, marketing, networking, online marketing, running a business

Unhappy Customers into Brand Advocates (Part 3)

If you’ve an unhappy customer, don’t hide. Take up the challenge and turn them into a brand advocate. How? Easy. When you have an unhappy customer, reach out and talk to them. Engage, promote dialogue, fix the problem and find [...]

April 17, 2015 Branding, business tips, marketing, online marketing, Passion, social media

Besting your brand beacons (Part 2)

Last week part one of “The Brand Online Advocacy”. We talked about customer retention is key and how for any businesses it is so much easier to sell your brand and products to your existing customer thean try to pitch [...]

April 10, 2015 Branding, business tips, marketing, online marketing, social media

Catch the contagion: Customers Part 1

Over the next five weeks, I will take you through one of the most important issues as a business owner: brand online advocacy. Today, we address the issue of getting your online store out there, reaching into people’s homes and [...]

April 1, 2015 Branding, business tips, marketing, networking, online marketing

Breaking bad! Reset your marketing vibes

If your head is in a bad space, then you’ll be questioning why your marketing is in a bad place. And if that’s in a bad place, your business is probably going down the tubes. It’s quite obvious that a [...]

November 7, 2014 Branding, business tips, marketing, online marketing

Be fantastic to loyal clients

Love the buzz of getting new clients? Great! But what about the ones you already have? It’s easy to forget them in a rush to expanding your business but they are the ones that’ll keep your business stable and booming [...]

October 28, 2014 Branding, business tips, marketing, sales, service

Artshine’s Video Interview with Australian Abstract Artist Lisa Morgan

Hello, Welcome to ArtSHINE’s video interview. About Three months ago, I  spent a week in  Sunshine Coast, Queensland .  During my stay I  had a great opportunity to interview New Zealand born artist  Lisa Morgan who lives in Noosa for over 11 [...]

September 5, 2014 Branding, business information, Business System

Close Up Interview With Couture Designer Maria Masi – Edwards

Tell us a little about yourself and what you do.  My name is  Maria Masi -Edwards.  I design women’s wear for special occasions. Each garment I make is designed individually using couture techniques and finishes. I handcraft garments that hold meaning for the wearer. I have made garments for brides, bridesmaids, school formals, mother of the bride and other all manner events – even Mardis Gras. I have been juggling [...]

July 29, 2014 Branding, business information, Business System, fashion designer, interviews

Is your business ready for end of Financial Year?

The end of the financial year can be very stressful for you if you don’t have systems in placed to manage the process. There are several steps you can do to prepare and ready for the end of Financial year. [...]

July 1, 2014 Branding, Business System, business tips, Money & Finance, running a business, taxation

What is your WOW factor ?

When was the last time that you had such a great customer experience that all you could say was, “Wow!”? Maybe it was during some extraordinarily expensive excursion, or a trip to some exotic place. Or perhaps it was in some [...]

May 29, 2014 Branding, business tips, Marketing