Browsing the "Branding" Category

What is Branding and How Important is it to Your Marketing Strategy? Part 2

Last week we shared with you the true meaning of branding and we also looked at the five key elements that you can use to construct your personal branding. So have you mapped out your personal brand? What’s important to [...]

November 14, 2012 Branding, business tips, marketing, online marketing

Bohemianism! -by Marie-Nicole

As artists and designers it is usually our willingness to embrace our individuality that makes us stand out in a crowd. But before we get to a point where we are truly comfortable with who we are as individuals we [...]

June 28, 2012 Branding, guest Post

Tips to Promote Your Art & Design Business Online FREE! – Part 4: Online Community

Three weeks ago we gave you a brief overview on how to promote your Art & Design business online for FREE! We talked about blog postings, guest posting on complimentary blogs, and last week we talked about creating your own eBook and how [...]

May 9, 2012 Branding, business coaching, Business LifeStyle, business tips, Creative Industries, marketing, networking, online marketing

Tips to Promote Your Art & Design Business Online… FREE! – Part 3 Self Publishing Ebooks

Two weeks ago we talked about how you can promote your art and design business online for FREE by being featured as a guest post in one of the complimentary blog sites that gives creditability to your art or design [...]

May 1, 2012 Art Tips, Branding, business coaching, business tips, Creative Industries, design tips, online marketing

Tips to Promote Your Art & Design Business Online… FREE!- Part 1: Blog

Would you like to learn different ways to promote your art & design business online? For FREE! …you don’t have to spend a dime? Free you ask? Yes, it’s absolutely free! All you have to do is to think creatively [...]

April 4, 2012 Branding, business tips, online marketing, social media

What is

A Custom Profile & personal Analytics Dashboard What is A lot of us have multiple online profiles scattered across various services including Facebook, LinkedIn, Flickr, and Twitter. And one problem we face is pulling all of this information together to build [...]

November 30, 2011 Branding, business tips, networking, online marketing

What are your customer’s "Catch"?

Customer’s Catch is a term we use in OPIC Sales and OPIC Quirk workshops. It is a concept to help our clients better understands their ideal customers “buying motives” or “Catches” and the real purpose as to why they would buy your product or service [...]

November 15, 2011 Branding, business tips, marketing, sales, service

What is a Trust in a business structure?

A trust is not a separate legal entity. It simply holds property in trust for the beneficiaries.  It is a legal structure used to maximize the financial advantages of being in business, such as distribution of income, taxation and protection [...]

October 11, 2011 Branding, business information, business structure, Business System
What is Copyright? IP Part 4

What is Copyright? IP Part 4

What is copyright? Copyright protects the original expression of ideas, not the ideas themselves. It is free and automatically safeguards your original works of art and literature, music, films, sound recording, broadcasts and computer programs from copying and certain other [...]

July 28, 2011 Branding, business information, Business System, intellectual property (IP)

What is a design? IP Part 3

Diva Chair collection from Colico Design What is a design? Design refers to the features of shape, configuration, pattern or ornamentation which, when applied to a product, gives the product a unique appearance. You can register a design but it [...]

July 21, 2011 Branding, business information, Business System, intellectual property (IP)