What is an elevator Speech? An elevator speech or pitch is a short summary used to quickly and simply define a product, service, or organization and its value proposition. The name “elevator speech” reflects the idea that it should last [...]
What is a trade mark? A trade mark can be aletter, number, word, phrase, sound, smell, shape, logo, picture, aspect ofpackaging or any combination of these. It is used to distinguishgoods and services of one trade from those of [...]
The company structure is very different from both the sole trader and partnership structures. A company is formed when a group of individual, or firms, combine as shareholders and incorporate under the provisions of the Company Act. Companies can be [...]
The Partnership structure is designed for businesses which have more than one owner. The various State Partnership Acts define ‘Partnership’ as “the relationship which subsists between persons carrying on a business in common with a view to profit”. [...]
The Roadmap to your vision is your Mission Statement. A mission statement is your HOW. This requires 4 key areas: • Who are you…? • What business are we in…? • What are our customers…? • What make us unique…? [...]
A Sole Trader is a person who trades as an individual, without the use of a company structure or partners. The proprietor is the sole owner of the business and has sole control over it. Therefore, the individual bears the [...]
Your business is a legal structure, therefore it is important that you understand the business structure that you select for your business. The most common types of business structures available in Australia include: 1. Sole Proprietor or Sole Trader 2. [...]
“Imagine, believe, and create a ‘reality’ that works for you.” -Vinh Van Lam Credit image Vision boards are very powerful tools that help you create a clear vision of what you really want to achieve in your life. They’re [...]
When was the last time that you had such a great customer experience that all you could say was, “Wow!”? Maybe it was during some extraordinarily expensive excursion, or a trip to some exotic place. Or perhaps it was in some [...]
Brian Goldberg Trade Mark Attorney Tell us a little about yourself and what is your role at Premiere IP Venture? We are a specialist intellectual property legal firm in South Yarra, Melbourne. I am a trade mark attorney and work [...]
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