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Browsing the "Branding" Category

Do you Have an Elevator Speech Ready ?

What is an elevator Speech? An elevator speech or pitch  is a short summary used to quickly and simply define a product, service, or organization and its value proposition. The name “elevator speech” reflects the idea that it should last [...]

July 19, 2011 Branding, business tips, networking
What is a Trade Mark? IP Part 2

What is a Trade Mark? IP Part 2

What is a trade mark?   A trade mark can be aletter, number, word, phrase, sound, smell, shape, logo, picture, aspect ofpackaging or any combination of these. It is used to distinguishgoods and services of one trade from those of [...]

July 15, 2011 Branding, business information, Business System, intellectual property (IP)

What is a Company Structure?

The company structure is very different from both the sole trader and partnership structures. A company is formed when a group of individual, or firms, combine as shareholders and incorporate under the provisions of the Company Act. Companies can be [...]

June 9, 2011 Branding, business information, business structure, Business System

What is Partnership ?

  The Partnership structure is designed for businesses which have more than one owner.  The various State Partnership Acts define ‘Partnership’ as “the relationship which subsists between persons carrying on a business in common with a view to profit”.   [...]

June 2, 2011 Branding, business information, Business System, intellectual property (IP)

What is Mission Statement?

The Roadmap to your vision is your Mission Statement. A mission statement is your HOW. This requires 4 key areas: • Who are you…? • What business are we in…? • What are our customers…? • What make us unique…? [...]

May 26, 2011 Branding, business planning, Business System, business tips, Coaching & Planning

Sole Proprietor, or Sole Trader

A Sole Trader is a person who trades as an individual, without the use of a company structure or partners.  The proprietor is the sole owner of the business and has sole control over it. Therefore, the individual bears the [...]

May 26, 2011 Branding, business information, business structure, Business System

What is your business’ legal structure? Which One Would Be The Right One For You?

Your business is a legal structure, therefore it is important that you understand the business structure that you select for your business. The most common types of business structures available in Australia include: 1.   Sole Proprietor or Sole Trader 2.   [...]

May 19, 2011 Branding, business information, business structure, Business System

What is A Vision Board? & How it would help your Art & Design Business?

“Imagine, believe, and  create a ‘reality’ that works for you.”                                                                                                            -Vinh Van Lam Credit image Vision boards are very powerful tools that help you create a clear vision of what you really want to achieve in your life. They’re [...]

May 18, 2011 Branding, business planning, Business System, business tips, Coaching & Planning, Purpose Goals

Do you have a WOW factor in your business?

When was the last time that you had such a great customer experience that all you could say was, “Wow!”? Maybe it was during some extraordinarily expensive excursion, or a trip to some exotic place. Or perhaps it was in some [...]

March 23, 2011 Branding, business tips, marketing

Close Up Interview with Brian Goldberg IP Specialist From Premiere IP Venture

 Brian Goldberg Trade Mark Attorney Tell us a little about yourself and what is your role at Premiere IP Venture? We are a specialist intellectual property legal firm in South Yarra, Melbourne. I am a trade mark attorney and work [...]

August 5, 2010 Branding, Business System, industry expert, intellectual property (IP), interviews