Browsing the "Branding" Category

What is Mission Statement?

The Roadmap to your vision is your Mission Statement. A mission statement is your HOW. This requires 4 key areas: • Who are you…? • What business are we in…? • What are our customers…? • What make us unique…? [...]

May 26, 2011 Branding, business planning, Business System, business tips, Coaching & Planning

Sole Proprietor, or Sole Trader

A Sole Trader is a person who trades as an individual, without the use of a company structure or partners.  The proprietor is the sole owner of the business and has sole control over it. Therefore, the individual bears the [...]

May 26, 2011 Branding, business information, business structure, Business System

What is your business’ legal structure? Which One Would Be The Right One For You?

Your business is a legal structure, therefore it is important that you understand the business structure that you select for your business. The most common types of business structures available in Australia include: 1.   Sole Proprietor or Sole Trader 2.   [...]

May 19, 2011 Branding, business information, business structure, Business System

What is A Vision Board? & How it would help your Art & Design Business?

“Imagine, believe, and  create a ‘reality’ that works for you.”                                                                                                            -Vinh Van Lam Credit image Vision boards are very powerful tools that help you create a clear vision of what you really want to achieve in your life. They’re [...]

May 18, 2011 Branding, business planning, Business System, business tips, Coaching & Planning, Purpose Goals

Do you have a WOW factor in your business?

When was the last time that you had such a great customer experience that all you could say was, “Wow!”? Maybe it was during some extraordinarily expensive excursion, or a trip to some exotic place. Or perhaps it was in some [...]

March 23, 2011 Branding, business tips, marketing

Close Up Interview with Brian Goldberg IP Specialist From Premiere IP Venture

 Brian Goldberg Trade Mark Attorney Tell us a little about yourself and what is your role at Premiere IP Venture? We are a specialist intellectual property legal firm in South Yarra, Melbourne. I am a trade mark attorney and work [...]

August 5, 2010 Branding, Business System, industry expert, intellectual property (IP), interviews

Part 2. The Farmer and The Fisherman

Image from Civil Eat There’s a story that we’d like to share with you. It’s an old Chinese folktale that Vinh’s mother told him when he was a boy. It’s the story of the Farmer & the Fisherman. Vinh can recite [...]

August 3, 2010 Branding, business tips, focus, marketing, mind science, mindset, online marketing

Tax office targets online sales

 Credit image  Attention Online Sales Businesses. The tax office is now targeting online sales, including sellers using eBay and The Trading Post. The ATO is launching a on line data matching program that will target people and business owners who [...]

August 2, 2010 Branding, business information, Business System, Money & Finance, taxation

Intellectual Property Protection (IP) win for Hussy

 Hussy Founder: Marie Hatzis- Ritchie Image & Article from Ragtrader NATIONAL: Womenswear label Hussy has scored a “substantial settlement sum” from a competitor which allegedly ripped off its winter 2009 collection. The label accused Sydney manufacturer Reverse of copying three [...]

June 9, 2010 Branding, business information, Business System, business tips, design tips, fashion tips, intellectual property (IP)

Creating your “Bio” or “Profile”

One of the first and one of the most important promotional tools in your toolkit is the “profile”, or “personal biography”. You’ll be amazed with the real results a well worded and credible biography can generate for you. And a [...]

February 8, 2010 Branding, marketing, online marketing, starting a business