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Part 5: How could a customers’ "lifetime value" benefit your Art & Design Business?

  Image Link So far in this series we’ve talked about how it’s important that before you launch into any marketing campaign, you need to weigh the costs against the estimated benefits. But in order to accurately assess those benefits, [...]

October 13, 2010 business tips, marketing, online marketing, running a business, sales

Find Your Desire, Passion & Purpose (DPP) Part 1

“Know your Desire Passion & Purpose is knowing your desired destination & outcome”  -Vinh Van Lam From history we have learnt that, in any expedition there has to be a desire, the passion and a clear purpose before the journey [...]

October 12, 2010 business tips, Coaching & Planning, DPP (Desire, Passion, purpose), Passion, Purpose Goals, starting a business

Part 4. Choosing the Right Marketing Approach for your Design Business

 Image Link Once you’ve decided and selected the most appropriate marketing strategy (remember our last blog? Chapter 3. Selecting the right marketing strategy for your design practice) to attract your ideal customer you’ll need to decide on your plan of [...]

September 28, 2010 business tips, marketing

Part 3. Selecting the Right Marketing Strategy for your Design Practice

 Credit Image Now that you know how to reach your ideal customer it’s time to consider what marketing strategies you might use to get your message across. (And if you missed the last two chapters, please click on the below [...]

September 22, 2010 business tips, marketing, sales

Tips for creating paid search advertising on line

Credit Image .Decide on the keywords- see document on “Tip for creating keywords for your website” for help on this step. Create a grabbing headline.-If using a paid search program such as Google Adwords, you will be given 25 characters to [...]

September 16, 2010 business tips, online marketing

Gmail Mail "Priority Inbox "

Are you sick of looking at you inbox and you have so many unread emails. Are you overwhelmed with the whole thing? and don’t know which email to read first? Email is great, except when there’s too much of it. [...]

September 15, 2010 business tips

Tips for creating keywords for your Website

Credit Image Getting  traffic and increasing traffic to your website are  on going  processes that usually  involve Search Engine Optimisation (SEO) and Search Engine Marketing (SEM). So what is SEO? Search Engine Optimisation is a marketing technique of assisting a [...]

September 14, 2010 business tips, online marketing

Quantum Compass- Small Business September Workshop Update

Well, what a fantastic start for Small Business September events hosted by Quantum Compass & ArtSHINE. We had a fantastic turn out for Saturday’s CoWorking event despite the rain. Plus it was a full house with 23 people attending last [...]

September 8, 2010 art, business tips, craft, Design, fashion, network events, news & events, workshops

Coaching and creating a sustainable Business LifeStyle

As a creative design professional it’s always hard keeping up with creating and making, let alone finding the time to devote to sales, marketing, systems development, and planning. All that while working in, and operating, your creative design practice… all [...]

September 7, 2010 business tips

How we came to call our business "Quantum Compass"

 Welcome to Quantum Compass and the ArtSHINE project. We’r created the OPIC™ model for creative people just like you. OPIC is a system to help you create a successful business from doing what you love…Doing what you love passionately… Firstly, [...]

August 24, 2010 business tips, inspiration