Have you ever wondered which social media outlet you should jump on?
Which one is effective and will benefit your business?
This week we are talking about LinkedIn and how you can leverage this into your Art and Design business.
LinkedIn has an audience size of 150 million (Australia 3 M). LinkedIn started as a kind of professional version of Facebook or “Facebook for Grown Ups”. A network community where you can create your own space that lists your basic CV, and enables you to network with other like minded people.
LinkedIn has achieved its credibility as a professional networking tool rather than a social network tool. It can direct web traffic through the LinkedIn landing page. Online support such as their posts is readily available to assist in using LinkedIn effectively such as linkedintellegence.com. LinkedIn is a great space to show off your credentials and achievements which potential clients and employers can access.
Not many stats available on site traffic. You need to maintain your account regularly to maximise its value and potential. LinkedIn emails seem to get mixed up with Spam mails.
Setting up a LinkedIn account is free. It works similarly to Facebook. Once your account is set up you can build your profile and start connecting with the people you like to connect with. You can also join a particular interest group or create your own group too.
The best way to engage with your audience like your clients is to connect with them first. Share your thoughts on the share and update. Join a like minded professional group that you can resonate with or you can also create your own group and invite people to join.
To leverage what LinkedIn has to offer you also need to familiarise yourself with its key features:
“Connections” – the people who are part of your network and are called your “connections.” A connection on LinkedIn is the same as a “friend” on Facebook. A connection means that you know the person well or that they’re a trusted business contact. To turn a contact into a connection you need to send an invitation to that person to join your network and he /she will need to accept and vice versa. When an invitation is accepted, both parties are automatically added to each other’s list of connections.
“Recommendations” – like a testimonial where you can endorse someone you know. Only give out recommendations to someone who has done something to deserve one. Otherwise it is a false testimonial that affects not only you but the person you have recommended.
“Groups” – is to discover the most popular discussions in your professional groups. You can join a group or groups or even create your own community and get people to join you on LinkedIn.
“Share & Update” – a section where you post your thoughts or comments to share with the people you connect with on LinkedIn.
Want to learn more about planning your social media for your business the ArtSHINE way?
It’s as simple as 1… 2… 3…
3: Contact Vinh for a no cost, no obligation coaching