How to Manage Cash Flow In Your Art & Design Business

Have you heard the phrase “a starving artist”.

Isn’t the notion of the starving artist such a cliche? 

Yet why does it persist? Why do we have the expectation that artists must “suffer for their art”?

Well, we’re here to tell you that it doesn’t have to be that way.

You can be an artist and also live well!

The first step along that path is to acknowledge that you’re actually deserving of living well. Yes. It’s something that seems obvious, but you’d be surprised at how many artists and designers that we’ve worked with start off with a belief that they can’t (or shouldn’t!) make money for following their passion and doing what they love.

It’s been our experience that the subject of finances and “cash flow” is generally low on the list of priorities, if not avoided altogether.

Do you know the number  ONE  reason art and designs business fail?

It’s CashFlow is your business  or insufficient capital or operating funds.

So knowing how to manage your finances (business and personal), manage your cash flow and plan your cash flow management is critical to your success.

At ArtSHINE we work through a simple “cash flow concepts” formula to help our clients start on the path of increasing their wealth and generating the incomes that they truly deserve for simply doing what they love.

At the start we work with you to get a clear understanding of your current cash flow. 

Ask yourself these questions:

  • Where is your money going right now?
  • How do you generate income?

Once you have an understanding of what’s happening for you right now, you have the perfect opportunity to make some real decisions.

Are you happy with the ways you spend your money? Is your income sufficient for your current lifestyle?

What will you need to sustain the lifestyle you aspire to?

Moving to the next level is all about having a plan, and increasing the number of ways that your art & design practice can be making you money.

We’re very clear that it’s certainly not about “selling-out”, or making some crass compromises. Many artists & designers assume that they somehow have to change their art to be successful financially.

In fact, we’re very clear that the opposite is true. You don’t necessarily need to change your art; you need to get very clear about who you really are, and find those things that are unique to you.

Cash flow is one of the key fundamental elements of a design practice that we focus on during the ArtSHINE Coaching Program.


Because financial stress doesn’t usually enhance creativity. We believe it’s critically important for designers & artists like you to understand the power of financial control.

Financially successful designers & artists focus on what you’re good at; your art and creativity.

Successful designers also understand and use “cash flow concepts” to manage finances and leverage the analytical help of advisors like accountants, agents, business coaches, IP advisors, etc as they’re needed along the way.

Want to learn more about “Cash Flow” the ArtSHINE way?

It’s as simple as 1… 2… 3…

1. Like  ArtSHINE’s Facebook page

2. Subscribe to our weekly newsletter

3. Discover ArtSHINE Coaching by taking our survey to receive a complimentary coaching session

Contact Vinh direct: , +61 0410 636 138

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About The Author

I am a Business LifeStyle coach who specialises in working with artists, designers, crafters and all creative professionals. Myself and my partner Stuart Horrex are here to help you to achieve your Life & business goal and dreams. We have had over 20 years experience in finance, retail,furniture,food,wine fashion,crafts and hospitality.