Getting traffic and increasing traffic to your website are on going processes that usually involve Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).
So what is SEO?
Search Engine Optimisation is a marketing technique of assisting a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.
And what is SEM?
Search engine marketing, is an Internet marketing that helps to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.
Whichever marketing tool you have selected, it is best to begin with set of search phrases or keywords. You may already know that there are many providers and free online tools available to assist you to do this.On line tool like “Google” has one of the best tool to help you to get start. However, for a successful marketing campaign you will still need to personally select the keywords that are most appropriate to your design business. Those Keyword you have selected need to specifically described the nature of your business.
Here are some tips on creating and selecting keywords:
1. Decide on the marketing objective-this may have an impact on how your structure your keywords
For example, if the objective is to simply generate more leads, you may create a list of generic keywords that you know are popular for your design practice.
However, if the objective is to generate more qualified leads or sales, then the list might be more specific and targeted to a specific customer type.
2. Create an initial list
Firstly, identify phrases and terms that describe the main categories of your design business.
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