Get branded, be noticed

In your creative practice, do you stand out from competitors and effortlessly thrive? If not, then here’s a few tips:

Branding: Strong branding gives you an edge over the competition. It helps differentiate, inform and educate your business to the general public. Having got your brand, communicate it through the likes of business cards and a website.

Personalise: Tailor your services to the needs of the client. Delivering the same response clearly demonstrates an urgent rethink. A variation on a theme is what it’s called. Deliver a different answer to the same problem and your clients will believe they are getting personalised responses.

Great website: There’s no magic to creating a brilliant site but follow these tips and your site could be exceptionally popular.

Know your audience and keep them informed.

Keep your pages short and help your readers get your message. A good screen size is 640 pixels wide by 480 tall.

Use tables of contents. If that first screen has a table, viewers are more likely to click on the links to the explanatory text and look at more of your site.

Keep images small. If it takes too long to download, they’re likely to have moved on.

Use web colours. Choosing colours from the browser-safe palette ensures most people will see your page and images in the colours you intended.

Avoid big chunks of text, check your spelling and keep links current.

Invite contact. Savvy business people welcome comments on their web pages. If there’s a broken link, your readers will let you know.

Trump Google: When people search, they will inevitably hit Google. So it’s important to come out on top. Search engine optimisation (SEO) uses keywords that are relevant to your product/service and links to your site to determine its importance.

Deliver: Always go above and beyond what you deliver to bring more orders down the line. It’s that simple.

Want to learn more about goals and action planing the ArtSHINE way?

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