We all give more than 100% when we embark on an artistic endeavor, and while there is always the debate between artistry and business the fact is at the end of the day, your work is ultimately a product. And while you can argue that what you have created is purely for artistic consumption there are ways to make it so that you can profit in some way from your work.
Whether you are a writer, painter, or photographer, your best chance at getting people to view your work in the modern world is by putting your creations up online for everyone to see. But this is only half the battle. The fact is that most businesses are aware of SEO techniques to get themselves up to the top of the search engine ladder, and these are things that you can implement just to get a few thousand more people intrigued in your work. And you don’t have to be well-versed in these SEO techniques, but there are plenty of marketing agencies available such as Sticky who work with clients to get their business products or work seen by a wider variety of people. A website essentially is the modern equivalent of a digital exhibition center or art gallery. And for every starving artist that is creating a painting, prose, or poem every week, it’s time to get a website, and to think about how best to reach people. This will be the only way you can earn your crust as an artist in the modern world.
Networking Capabilities Are Infinite
Again, the importance of the internet in the modern world means that you can network in so many different countries without having to leave your home. You are able to network online in many ways, and of course, there are plenty of sites like LinkedIn you can use, but depending on your specific niche, you can get involved on social media with specific organizations. But as long as you learn the etiquette of marketing yourself online by networking with the right people, such as introducing yourself and having a detailed portfolio to hand, as well as knowing when to follow up (as replies are somewhat limited in this business) unless you have the goods to back it up.
Establishing The Core Fan Base
For any person that is creating a piece of art the importance of having a decent following is what will get you noticed which after all is the ultimate goal so you can make an earning from your efforts. So by raising awareness of your work by marketing correctly but also by understanding that marketing is a two-way process and by engaging with a specific fan base on a more personal level, it makes them feel better acquainted with you. This, in turn, will make them more inclined to support you, and we’ve seen this with plenty of crowdfunding examples for rock groups and filmmakers.
In many respects, the artistic endeavor in the modern world is dead in the water and has been replaced by marketing, but that’s not to say you cannot pursue your passions efficiently and make a living from them.
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To your success,
Vinh Van Lam & Stuart Horrex
Your Coaches ArtSHINE industries