Four important elements you need to be ready for license your art -Part 1

Flat Art

Keeping a watchful eye!

By Anthony Van Lam

To ensure that you are ready to license your art, you’ll need to first consider these five concepts:

  • Flat Art
  • Colour Art
  • Collections  and Series
  • Commerciality

What is Flat Art?

Flat art refers to any art work that is painted, illustrated on paper, or presented on flat surfaces like canvases.  Flat art could also be digital or even photographic. In our experience flat art is preferable to presenting any three dimensional art work or objects.

That said, three dimensional art works have been used to license figurines and toys before, the process just takes  a little bit longer because the three dimensional object needs to be translated in flat art first.

What is Colour Art?

Colour art is the most popular and successful form for licensing. We realise how important colours are, and sometimes colour is just as important as the actual design.  After all, colour can be the first thing that attracts our eyes.  Colour can make or break a design too.

Black and white art on the other hand may not a good option for licensing and may have less chance of being selected by manufacturers.

Colour Art

“She is not alone” By Girija Kulkarni

Tune in for next week to learn more about our art licensing process.

Need help in mapping out your Art Licensing journey?

  1. Just starting outCLICK HERE
  2. Been working in your business for two years or more? CLICK HERE
  3. Take your Art & Design to the next level – SURTEX New York

Call Vinh on 0410 636 138


About The Author

I am a Business LifeStyle coach who specialises in working with artists, designers, crafters and all creative professionals. Myself and my partner Stuart Horrex are here to help you to achieve your Life & business goal and dreams. We have had over 20 years experience in finance, retail,furniture,food,wine fashion,crafts and hospitality.

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