What is  a Collection?

Focus on creating your art in stories and in a series. Sets of four are industry standard but you can have more. Fabric companies generally seek ranges of four to seven colour ways to form a collection.

Chinese Lantern and Dragonflies Collection by Anthony Van Lam

What is Commerciality?

To be successful, your art needs to be commercial. Manufacturers generally seek to attract as wide an audience as possible in their niche. The more sold, the bigger your royalty cheque, so being commercial is critical to your success with licensing.

Image Courtesy from Arocolor – Gabby Malpas Home Collection

Tune in for next week to learn more about our art licensing process.

Need help in mapping out your Art Licensing journey?

  1. Just starting outCLICK HERE
  2. Been working in your business for two years or more? CLICK HERE
  3. Take your Art & Design to the next level – SURTEX New York

Call Vinh on 0410 636 138

About The Author

I am a Business LifeStyle coach who specialises in working with artists, designers, crafters and all creative professionals. Myself and my partner Stuart Horrex are here to help you to achieve your Life & business goal and dreams. We have had over 20 years experience in finance, retail,furniture,food,wine fashion,crafts and hospitality.

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