Where would we be without innovation in the business world? Still living in the dark ages, that’s where.
Thankfully, we are surrounded by innovators, in all kinds of industries, who use and create technology to improve lives both domestically and in business. There are those companies who create software and apps to better improve productivity and efficiency for thousands of business owners around the world.There are those in the mining industry who innovate with solar and diesel hybrid technologies to act as suppliers of independent power to remote commercial sites. And there are those companies who innovate for the mass market; companies such as Apple with their smartphone technologies, and Dyson with their bagless vacuum cleaners, which directly appeal to the average Jack and Jill on the high street.
And they are just a few examples; there are countless more, and you need only consider your home and workplace to discover more innovations that improve both your personal and business life.
Consider your business then. Are you focussing on innovation?
There are reasons why you should.
Your business will grow at a greater rate.
Sure, you could do what every other business in your industry is doing, but growth will be slow. After all, why should customers buy from you when they can get exactly the same elsewhere? However, if you find ways to innovate, you should attract those customers who want something different, better, and more exciting. You will also become an industry leader, and that will improve your credibility. People will take notice of what you are doing, and with a better image, your business might become the go-to company for many.
You will stand apart from your competitors.
The business world is cutthroat; you don’t need us to tell you that. And you don’t need us to tell you that your competitors could easily beat you if you don’t do something to stand apart from them. So, one of the greatest things you can do to outsmart and outrival them is to innovate. Give your customers something that they cannot. We don’t have the answer for your specific business because we don’t know what industry you are involved in, but consider Apple as an example. They may not have invented touchscreen technology, but they were the first to introduce it to the world of smartphones. What could you do? Think about your industry, because like Apple, you might make greater headway into your particular market than any of your rivals if you create something previously unthought of.
You will attract the best talent
Why are people so keen on working for Apple, Google, and Microsoft? It’s because these companies innovate on a regular basis. These people want to be where the magic happens. They want to be inspired and challenged. They want to be a part of a company that isn’t going to wither and fold away. So, if you want to attract the best hires, being an innovator in your field is the best way to win them to your side. And when you do employ the best people, you will continue to innovate and stand out from your rivals because you will have the best and the brightest people working with you!
So, what can you do to innovate? Research your industry, look for any needs that are being unfulfilled, and then do something that breaks the mould. The long-term future of your business might depend on it, and fame and fortune could await you! We wish you every success!
Want to learn more?
We’re here to help you to take action just like we’ve helped thousands of other entrepreneurs, business owers and creative professionals all around the globe.
Now is the time to let your passion SHINE.
Now is the time to Make Tomorrow Today!
To your success,
Vinh Van Lam & Stuart Horrex
Your Coaches ArtSHINE industries