Starting an online store is simpler than ever these days, with a range of options that ensure a new store can be up-and-running within a relatively short space of time. While there’s no denying that the speed and efficiency with which a store can be launched is impressive, for store owners, there is a significant downside to contend with; other entrepreneurs can follow the same process and launch their stores, too. The result is that in the ecommerce world, competition will always be abundant.
So what does that mean for store owners such as yourselves, who want to be able to ensure long-lasting success in such a crowded market? Realistically, it means ensuring that your store is as good as it can be – and here are three store improvements that are most conducive to reaching that goal.
Improve… the information you provide in product descriptions
When buying online, customers have to overcome the natural reservation most of us feel about investing in a product that we can’t see, touch, or otherwise interact with before committing to the purchase. One of the best ways to help customers feel more comfortable is to provide as much information as you possibly can about the item; leave no stone unturned, and cover everything from size to weight to where the supplies were sourced from. Not every customer will read this information, but for some customers, ensuring they can find out more about a product is vital to their decision to purchase, so it’s important to ensure they can learn everything they need to know from the product’s information page.
Improve… the loading time of the store
According to an old saying, time is money, and for ecommerce store owners, that saying couldn’t be more true – if your potential customers have to spend too much time waiting for a store to load, then you’ll lose money when those customers decide to click off your site and go elsewhere. Simply put, speed is everything, so consider ideas such as optimising images on your site or switching to virtual private servers in order to improve loading times so you can be certain that every customer who tries to access your site is able to do so as quickly as they expect.
Improve… your rate of introducing new stock
Capturing a customer for the first time is, obviously, essential to the success of your store, but it’s also crucial to think about existing customers – and, particularly, what might ensure they return to your store in the future. There are a few different options in this regard, but one of the most essential is to ensure you regularly update your stock; a constant supply of new and exciting items will encourage customers to feel that they want to check-in with your store continually, just to see what’s happening. In addition, regularly adding to your product lines gives you a great reason to contact your email list; another excellent way of encouraging return custom.
With the three improvements above, your online store should be set for success, and capable of standing out as a fantastic site that your customers will always want to visit over your competitors.
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Vinh Van Lam & Stuart Horrex
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