Your website may have been up a while and you’re no longer seeing the same level of traffic, or you want to improve the traffic you already have. Below are some of the ways you improve your website with some improvement ideas to consider:
Update And Evaluate Your Content
This is probably the first thing you should do when improving your website. Making sure all your content is up to date and relevant. It may seem basic, but if it hasn’t been done in a while, it needs to be done. It may take some time to read over the content but you can make edits as you go along.
You maybe don’t need to update every single blog post but it’s definitely worth looking through the topics that are relevant to you now, if they are no longer relevant it might be worth getting rid of if they can’t be recycled. While you are doing this to your website, make sure you check any links aren’t broke and still go where you need them to.
While you are doing these improvements it’s a good idea to use tools such as ux metrics with Userzoom to help you to improve your customer experience while on your site. You should see this process as a way to upcycle your entire website, and have the goal to complete this task every half-annum.
Update Your Home Page
This is the first place that the majority of your customers see, so a really simple way to freshen your website is to change the content and images on your homepage. This world especially well if you link your homepage to your blog or Instagram as it will alter as you update these too. It’s also a great place for you to add the latest promotions.
Look At The Technical Side Of Things
A big part of your customer user experience is to get the technical side of your website just right and to improve it whenever you can.
Have a look at things such as:
- Upgrade Software/Plugins
- Check Browser Compatibility
- Force SSL on All Pages
- Upgrade to the Latest Version of PHP
- Check the Structure of Your Website
- Improve the Website Design / Redesign
These are some easy ways to improve your website. Remember that every website is different and therefore each might require a different optimization, however, these general tips should help you to get more traffic and increase your conversions. It may take some time, but it will certainly pay off in the long run. Especially if you include this kind of maintenance on a routine basis. Conducting regular evaluations and having an improvement plan will only allow your website to deliver more.
It’s a good idea to schedule checks for the same time each year, and complete smaller tasks such as removing out-of-date banner ads or updating your homepage more often or as you go.
Do you have any other tips that could help? Please share them in the comments below.
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