As a creative business owner, there’s a good chance you are already embracing digital marketing. However, are you doing it right? There is a lot of conflicting information out there. And, of course, all digital marketing experts will tell you that their specialty is the most important. And, it’s easy to get blinded by the wow factor, rather than concentrating on the cold, hard facts. So, we thought we would put together this post about five of the common problems you might be experiencing with digital marketing. Read on to find out more.
You don’t measure anything
All businesses need to measure their successes and failures – and yours is no different. So, by all means set up a Facebook page, build a website, and try and sell your artwork online. But, don’t forget to measure everything, either. Everything you do can be tracked online, and it’s important to put all this data to good use. If a blog post is successful, for example, then concentrate on writing more on a similar theme. If something isn’t working, your stats will tell you, and you can stop flogging that dead horse. Perhaps you get a better response if you post on certain times of the day. Look into your analytics and you will start to see a lot more of how your business works.
You don’t use email marketing
Email marketing is one of the best tools available at your disposal – so use it. It might not have the cool reputation that social media has, but it is far more effective. Sign up for a service like MailChimp to get you started – they have plenty of guides over there for all levels of expertise.
You are obsessed with traffic
Many people new to online businesses fall for this traffic trap. While it’s true that SEO can bring you a lot more visitors, it means nothing if they don’t stick around and spend money. So, look to convert and get more sales, rather than focus solely on building up your traffic numbers. As marketing experts Sticky say; “Traffic is nice. Brand awareness is good. Revenue is better”. Think about that the next time an SEO agency promises to get you ranking first on Google.
You love social media
Social media has its place, but regarding results, it doesn’t tend to deliver. As a creative person, you might place a great importance on getting as many likes, shares, and comments as you can. But, unless it’s impacting your sales in a positive way, there are more valuable things to concentrate on. Make a start by trying to use your social media posts to attract people to your website. Once they are there, it will be more likely that you will be able to persuade them to place an order.
You keep yourself to yourself
It’s important to reach out to other people in your industry when you have an online business. There are millions of blog posts written every day, and if you are only working by yourself, it’s going to be hard to get noticed. You have to contact other people in your industry – preferably ones with a successful blog. The more followers they have, the more opportunities will come your way if you write a guest post.
OK, so that’s all we have time for right now. Let us know your thoughts about digital marketing for creative industries!
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