How A Mobile App Can Be The Difference Between Success And Failure In Your Business


The big branded names of the world might have been first to get their foot in the door in the mobile app market, but it’s definitely not something you should disregard for your own smaller business. An effective mobile strategy is so much more than just a mobile friendly website, mobile apps allow customers to have all your information at their fingertips and can result in better interaction and more sales for you. It can help you gain new customers (and keep the ones you have), and is an excellent tool to increase your company’s profits.

Here are five ways that a good quality mobile app can boost your business, and why turning your back on this modern marketing technique might just result in failure.

Apps Build up Your Brand

An app for your business will help to improve your brand and increase brand awareness. This is important as customers are more likely to choose brands they know as they are seen as safer and more reliable. Getting a customer involved in your app and getting to become a trusted name will result in more profits for you. Consider investing in an app development service to improve your brand’s awareness, and reap the many other positive effects a mobile app will have on your business.

Apps Allow you to be Visible to Your Customers

Having an app that your customers can download to their phone means your website is just a click away- it also means you can send things like offers and coupons directly to their smartphone even when they’re not using the app. Having an app that’s visible and available on your customer’s device is likely to result in them using it, or at least acknowledging it creating a stronger brand image.

Girl on Mobile phone


Your Customers Can Contact You Easily Through The App

Having an easy, reliable way for your customers to contact you makes you brand appear much more trustworthy and appealing in the eyes of the customers. A simple to use contact form and a help feature will make all the difference. Without contact information there’s a chance that search engines won’t even pull up your site, which just goes to show how important it is.

Apps Will Set You Apart From Your Competition

These days mobile apps from small businesses are still rare, and this is where you can take a huge step ahead of your competition. In the next few years apps for businesses of all sizes will be a way of life, and so take the opportunity to get involved while it’s still early days and it will set you apart from the rest. Anything that can make your business stand out in a good way will have a positive effect it.

Having an online presence alone is no longer enough to make you stand out. Mobiles and tablets have replaced desktops and laptops in being the most used devices, and the future of your business depends on your ability to get your business onto the phones of your customers.

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About The Author

I am a Business LifeStyle coach who specialises in working with artists, designers, crafters and all creative professionals. Myself and my partner Stuart Horrex are here to help you to achieve your Life & business goal and dreams. We have had over 20 years experience in finance, retail,furniture,food,wine fashion,crafts and hospitality.

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