Have you ever considered how important your company’s website may truly be? It’s pivotal to business success because a website is an excellent marketing tool. If you expect to be able to operate successfully in this digital age with a shoddy looking website, then you won’t get very far. A website needs to be everything you want your business to come across as. So, if that isn’t poor execution, lacking in effort or confusing, then you may need to look at getting your site overhauled. Here are just some of the reasons why your website is your company’s most important asset, and how you can go about improving yours. Check it out!
Firstly, people’s first impressions count. These might be consumers or clients or workers from partnering businesses, everybody needs to be ‘wowed’ by this website. Do, do, do invest in a great web design service to ensure that the aesthetics of your site are second to none. A website must look crisp, clean, stylish and professional. Let’s use an analogy to illustrate this point better. When you get a couple of takeaway menus in the post, which is the one that is more likely to entice you to order from it? Is it the one that is well formatted, clear, concise and aesthetically pleasing. Or, is it the menu that has be shoddily conducted with Microsoft Paint and clearly been issued from the cheapest printers available? We know which one we’d prefer. The point is, impressions can all too easily be drawn from something as simple as presentation. So, if the aesthetics of your site aren’t there, then neither will the customers.
Secondly, a website must be easy to navigate. Be sure to have headings, menus and drop-down lists to ensure that content is easily accessible. Tag your posts so that they can be easily grouped, too. Headlines must be eye-catching without being complex to understand. Images must be crisp and of a high-resolution. Stock images are fine, but hiring a real photograpwebsiterher to capture some genuine images is going to give off the best impression. Don’t let people get lost on your site, either. Make sure your logo is clickable and that it takes clients straight back to your homepage. If your website is difficult to deal with, then this will brush off on your business. Nobody is going to work with, or buy from a company who are tricky to deal with. The same applies to your website. Make it work, for everybody, across all platforms.
Finally, be aware that your company’s website is at the heart of your digital presence. Therefore, it needs to be more spectacular than any other content that you may be hosting on the web. Social media is great for directing people back to your website. Flyers and events are excellent for marketing. However, nothing beats your website when it comes to leaving a lasting impression. Now that you have considered all of this, be sure to allocate a significant amount of funds to your web development team. If you are outsourcing this job, then be sure to find the best in the business to ensure that your company’s website remains its most vital asset. Business success will swiftly follow!
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Vinh Van Lam & Stuart Horrex
Your Coaches CoSydney & ArtSHINE
Creative business coaching, artist coach, art business coaching