Being able to say that you own your own business is awesome. Let’s face it, not just anyone can say it. It takes a lot of time, hard work, and of course money, and even when you’ve got all of that, it doesn’t mean you’ll be successful. That all lies with your customers. Are you able to cater to your target audience and prove to them that you are the right business to invest their money into?
– Here are some tips on doing so if you’re a little stuck.
Getting to know your target audience
This, of course, is a given, but a lot of companies will surf the web for a couple of minutes and then believe they have knowledge about what their target audience wants and needs – this just isn’t possible. The edge that you will have over the competition is knowing the key information about your potential customers. You should know exactly why your product or service is suited for them, and how they will benefit from buying from you.
Improving your search rankings
We now live in a digital world that is powered by all the new and improved technology systems and software. In order to make it, will all depend on where you rank on the search engines. (Which is mainly ruled by Google.) Because of this, you will greatly benefit from understanding search engine optimization (also known as SEO) strategies, as this will help you boost your way to the top. If you don’t understand correctly, it will definitely decrease how much of your target audience you are actually able to reach.
Focusing on your target audience’s needs
So many companies waste their time and money on the most luxurious and attractive adverts, and while it’s important to have the right marketing strategies put in place, if you don’t build that relationship with your target audience first, no one is going to care about your name in flashy lights. The best kind of advertising begins by listening to what your audience is asking for – then, and only then, will you be able to cater the perfect advert to them, and make them need whatever you’re selling.
Talking to your target audience – not at them
No one is going to want to have a conversation with you, or even just lend you their ears, if all you are doing is barking at them about why they should give you their money. Take shopping in a shoe store, for example. Who wants to buy a new pair of shoes when you have the shop assistant attacking your ear about how perfect that brand is, how you wear it so well, how incredible that colour brings out your eyes, and how the expensive price tag doesn’t define the shoe… It’s annoying. So learn to have a conversation with them, not at them.
Now you have the basic idea, take in all the information and use it to your advantage. Although it’ll use up valuable time – it’s for a valuable reason.
Want to learn more?
- Just starting out? CLICK HERE
- Been working in your business for two years or more? CLICK HERE
- Try coworking at CoSydney – Check us out! Book a FREE TRIAL DAY
We’re here to help you to take action just like we’ve helped thousands of other entrepreneurs, business owers and creative professionals all around the globe.
Now is the time to let your passion SHINE.
Now is the time to Make Tomorrow Today!
To your success,
Vinh Van Lam & Stuart Horrex
Your Coaches ArtSHINE industries